Value
Meaning
Future
Designed
Work Food_&_Beverage
00 SORLI

Sorli

As the leading Catalan supermarket chain, Sorli aspired to streamline its branding from “Sorli Discau” to “Sorli”. Mucho was assigned the task of redefining the brand identity and overhauling the signage and wayfinding within their stores.

Sorli’s rebranding aimed to simplify its name while retaining an element of familiarity to maintain a connection with its customer base. The focus was to create a friendly and accessible identity that could seamlessly translate across physical stores and promotional materials, offering an improved shopping experience for all customers.

Building on the supermarket’s iconic strawberry discount emblem, Mucho transformed the ‘S’ in Sorli into a strawberry, adding leaves for a distinctive look. These unique, leafy icons became an integral part of a larger wayfinding system, guiding customers through the supermarket and injecting personality into the interiors. The strategic design solution successfully simplified the brand while preserving and enhancing its identity, providing a fresh and engaging customer experience.

01 SORLI LOGO BEFOREAFTER
03 SORLI
04 R5 A7579
05 SORLI 31
07 R5 A2245
08 SORLI 3
09 SORLI MANUAL
16 SORLI 2
17 SORLI