Blava

There is something in the emptiness

It is for this such reason we give importance to the brand’s sense of discovery and guardian nature, with a logotype developed from a custom typeface, stemming from organic forms which reveal with a gradual subtlety that feel alive. 

The brand has two clear audiences: B2B and B2C. In the case of B2B, its communication is centred on the business’s wellbeing, with a clear and elegant visual language. However, in the case of B2C, the brand’s communication is centred around the concept of “people first”, which it tackles through a personal, colourful and fresh personality. The colour palette combines a set of inspiring and energetic tones together with a photographic direction that’s fun and varied, made up of people of all ages, from all over the world.

Everything moves

The new brand language uses different graphic resources to both interpret movement and illustrate the particles that inhabit our enclosed spaces. We achieve this primarily through the use of textured circular gradients which act as backgrounds for B2B applications.

Secondly, and focusing on B2C, we achieve this through lines of display text, designed to mimic light trails and be dynamic in nature. Fresh and carefree copy is added to this mix to create a strong visual identity for Blava. Finally, we also created a seal of approval that guarantees businesses’ safety and well-being, ensuring their offices are 100% safe and 100% free of viruses and other contaminants.