The platform values freedom, empowering anyone to trade any cryptocurrency from anywhere, with anyone, in any way. This ethos led to the adoption of a flag as its symbol and the tagline, “A new culture for crypto trade”.
Emphasizing a sense of community, color and personalization shape the brand identity; each user is represented by a unique flag with a chosen symbol and color. The name Ennlo, devised by Mucho and Reed Words, is designed to be memorable, friendly, and capable of transforming into a verb, much like “Google it” – hence, “Ennlo it”.
