Filmin, a movie platform catering to true cinephiles, sought to redesign its brand to encapsulate its essence of versatile cinema experiences. Mucho redefined the platform’s visual language, blending classic cinephile aesthetics with a contenporay aproach.
Targeted at the passionate film enthusiasts, Filmin offers a curated selection of movies and TV shows, making it a platform of choice and not just comprehensive content.
The rebranding had to encapsulate Filmin’s spirit, its discerning voice and its mission to offer an immersive movie-watching experience.
The key challenge was to capture the ‘classic cinephile’ essence while ensuring the brand resonates with the evolving patterns of digital content consumption.
Targeted at the passionate film enthusiasts, Filmin offers a curated selection of movies and TV shows, making it a platform of choice and not just comprehensive content.
The rebranding had to encapsulate Filmin’s spirit, its discerning voice and its mission to offer an immersive movie-watching experience.
The key challenge was to capture the ‘classic cinephile’ essence while ensuring the brand resonates with the evolving patterns of digital content consumption.
The typographical redesign was undertaken by Mucho and Jordi Embodas who introduced two typeface weights, thereby enhancing the brand’s visual versatility. The mascot, Filmcan, was given a face, morphing into an emoticon-like icon, linking the brand with modern online interactions. A new colour and typographic code was established, bolstering the promotional imagery of the platform and refining the visual hierarchy.
The website components were revamped for greater coherence, readability, and clear information hierarchies.
This comprehensive redesign, encompassing typography, mascot, and visual codes, opened up a myriad of new possibilities for Filmin’s brand application.
