SPD positions itself as a technological company serving creativity, aiming to help brands by understanding people. They leverage data to provide creative solutions.
That’s why ISPD’s identity is based on both the square bracket and the parenthesis. The square bracket, commonly used in science, and the parenthesis, used in written language to clarify concepts, offer the perfect opportunity to express both the services and aspirations of the group through the brand’s design.
The outcome is a strong brand that represents growth, backed up by a bold visual language and art direction that highlights its values in bright blue and RGB-based secondary colors. With these tools, ISPD aims to change the marketing landscape, giving consumers a voice and pushing the brands they love into a constant state of adaptation.