Ostro

Ostro is a life science software company helping consumers and healthcare providers navigate a complex healthcare system. They use software to help to guide healthcare providers and consumers to find the right treatment.

The Challenge
With multiple product lines, as well as multiple stakeholders (patients, clinicians, and life science companies), Ostro, which came to us as RxDefine, was in need of a brand that concisely communicated who they were, what they do, and why they do it. Part of this was developing an easy-to-understand brand architecture to sort through their multiple products, as well as a new name.

The Strategy
Understanding Ostro needed to be as effortless as their platform makes navigating the healthcare system. 

Part of the project was renaming. In an already convoluted industry, it was important to find a name that could cut through the confusion, and was memorable, engaging, and simple to remember.

Through our discovery process, we learned that at its core, Ostro is the technology that connects and links patients, clinicians, and life science companies.