San Sebastián, chosen by Queen Maria Cristina - the second wife of King Alfonso XII - for her summer retreats, morphed into a tourist city as other nobles followed suit. The cityscape was transformed with numerous constructions and significant urban reforms, making Villa Favorita’s vicinity the most remarkable in the city. Its coveted beachfront location and architectural elegance made it a favored sanctuary for the Queen, prompting the name “Villa Favorita” for the hotel, in homage to its storied past.
The hotel’s visual identity, including the logo and symbol design, are based on this rich history. The second stroke of the ‘F’ in Favorita is embellished with a twinkling jewel, symbolizing the allure of favored possessions. A palette oscillating between shades of black and gold encapsulates the luxury and elite service the hotel offers, reflecting its grandeur.
