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00 Arrels Barcelona

Arrels Barcelona

Arrels Barcelona, founded by two cousins with deep familial ties to the textile industry, joined forces with Mucho to revamp their brand strategy and navigate fresh avenues in their shoemaking journey, introducing a newly designed sneaker line.

The goal was to radiate optimism through their brand messaging, leading to the conception of “Yes Okay”. This concept underscores our responsibility to tread lightly on our planet and resonates with the vibrant optimism that reflects the impactful footprint the brand aspires to make.

Studio photography was expertly handled by Jorge Vidal, while Anne Roig captured the brand’s lifestyle photos, each contributing to the visual narrative of Arrels Barcelona.

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