Bobo Choses, originating from an old toy factory, is a vibrant kids’ fashion brand aimed at fostering engagement among families worldwide. Despite global recognition, the brand faced a challenge: their identity and philosophy were not entirely comprehensible to their audience. The task was to create an authentic and appealing narrative that encapsulates the brand’s philosophy.
To address this, we found inspiration in the bobo bird, native to Cuba, symbolizing a unique combination of clumsiness and grace, akin to the childlike charm the brand personified. This led us to identify the key brand concepts of ‘Mistake’ and ‘Reflection/Duality’ that resonated with the freedom and contradictions inherent in childhood.