When it comes to the publication’s design, this year’s brief was not far off from years past; bring numbers and results to life in order to spark interest in the content itself. While the brief might not have changed, the year itself saw many memorable changes. The EIF introduced a new brand identity, as well as generated record-breaking levels of financed SMEs through their programs. Hence, a striking and bold report was needed.
With these changes and goals in mind, Mucho developed a colorful edition of the report. Based on illustrations, real SME founders’ photos, and key elements of the new brand language, Mucho helped to achieve a clarity and tone of humanity that could be found in a polished magazine.