Fanco Australia is an industry leader in fans, ventilation and air movement products. After ten years of steady growth and having forged a reputation for the quality and diversity of its range, Fanco’s visual identity system required a makeover. Partnering closely with its internal design team, Mucho’s process began with reviewing recent brand strategy workshops and conducting an audit of Fanco’s existing identity and competitors.
A creative territory we called ‘Transformation’ emerged from our initial research phase, and this theme informed the development of a robust and flexible system. Final brand assets and guidelines were provided to Fanco’s internal design team, alongside concepts for a range of applications showcasing the potential for the refreshed identity.
