In the past few decades, FC Barcelona has undergone significant restructuring, from its brand architecture to social media presence and merchandising strategy. We joined this journey, partnering with FCB to reinvent and improve the brand’s merchandise. The goal was not only to maintain the allure of Barça products but also to make these outfits adaptable for every day wear, extending their appeal beyond game days.
Drawing inspiration from the vibrant atmosphere of a packed Camp Nou, we sought to infuse these emotions into our designs. The final products, ‘Blaugrana in the wind’ and ‘the sound of the chants’, encapsulate the spirit and colors of Fútbol Club Barcelona. A versatile set of assets and a mixable color palette were designed, offering a plethora of possibilities for different mediums, authentically translating the Barça experience into everyday wear.