Work Fashion_&_Luxury
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Items d’Ho

TEMS D’HO is a chain store offering daily-use products like suitcases, briefcases, leather goods, and jewelry. Previously a landmark boutique known for creativity and quality, the brand had lost its positioning over time. When acquired by a new owner, a repositioning of its brand identity was initiated.

The brand’s unique selling point lies in its broad range of everyday items. 

To represent this, four stacked boxes forming the “i” in the brand’s name was devised, creating a versatile graphic language for diverse shapes across various applications. 

The consistent use of a salmon and black color scheme, applied in both positive and negative, further adds to the brand identity, extending to interiors, window dressings, sales surfaces, and surrounding graphics.

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