The project’s logo and primary motif—the horizon—symbolizes nature, tranquility, time, and reflection, presenting a mirror to body and soul.
Complemented by a creative language that associates rural elements with this primal line, the project uses hand-drawn, coloristic visuals in earthy, premium tones and gold. Mucho managed naming, logo, visual identity, naming system for neighborhoods, interior design direction, signage, corporate goodies, social network profile design, and the communication campaign.
