Responding to this core value, we designed unique graphic representations for each exhibit.
This was to respect the individual spirit of each show and effectively convey the potential visitor’s experience.
Despite the uniqueness, we ensured consistency through typography and logo placement, allowing each exhibition campaign to develop its own identity.
Special attention was given to the quality of the invitations for exhibition openings, symbolizing the institution’s value towards the shows and reaffirming the relevance of the printed medium.