Mucho got the commission to design a new brand for the Museum of Forbidden Art, in Barcelona. Born from a private collection, the museum gathers art works which have suffered censorship or even physical, all around the world. Featuring renowned artists such as Ai Wei Wei, Keith Harring, Robert Mapplethorpe or Picasso, the art displayed produces strong emotions and contradictory feelings. An important consideration was the general bad press that ‘banning’ has in spanish society, with concerns of censorship attacking freedom of speech. And yet… some of the pieces in the collection will produce in many a reasonable doubt around the degree of exposure that they should be allowed. The challenge was precisely for the brand to capitalize on its biggest source of value: a spirit of doubt and uncompromising debate, with no stone being left unturned.