Work Hospitality
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In 2008, a renowned hotel group enlisted our services for the branding of a new luxury boutique hotel in Barcelona. The hotel, set in a stunning noucentista building, harmonizes Barcelona’s spirit with British designer Kelly Hoppen’s style.

The chosen name, “Murmuri,” is a Catalan term with international appeal. It resonates with the English word “murmur,” reflecting the hotel’s location between a serene alley and a bustling street. Its onomatopoeic nature offered extensive typographic opportunities.

The project also necessitated unique identities for the hotel’s restaurant and bar. The Asian-themed restaurant’s symbol ingeniously uses the two ‘Ms’ in Murmuri, while the “Bar marfil” branding celebrates its 1960s roots with collages using period imagery, all resonating a luxurious and free-spirited vibe.

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