Traditional healthcare limits itself to one-size-fits-all treatments and a wait-and-see approach – passively waiting for disease and debility to manifest before taking action. Targeting ultra-high net-worth individuals and leveraging new technologies, Omère is a longevity institute innovating a new era of health through proactive, personalized programs to prevent disease and extend life. We developed a sophisticated, elegant identity system for the start-up. At its core is a distinctive emerging ‘O’ symbol that represents Omère’s arrival as a pioneering health and longevity centre. Final brand assets and online guidelines were produced, alongside concepts for a range of applications showcasing the potential for the new identity.