Work Arts_&_Culture
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Queremos Sonreír

Mucho collaborated with Transit Projects to craft the book ‘Queremos Sonreír’ (‘We Want to Smile’). This insightful work delves into numerous queries aimed at scrutinizing cultural practices that demand consistent citizen involvement and reveal the activations of a territory’s culture.

Guided by the premise that citizens wish to be acknowledged, Mucho conceived the book’s concept, design, and art direction. The innovative design approach involved creating a book jacket reminiscent of a protest banner, underlining the primary elements of our advocacy. This poignant design serves as a physical embodiment of the communal yearning for representation and acknowledgment.

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