Leaving a positive footprint with Yes Okay
Arrels Barcelona is the project of two cousins whose family has century-old roots in the textile industry. Mucho partnered up with them to rethink the strategy of the brand and explore new paths in the shoemaking adventure with newly designed sneakers.
The objective was to send an optimistic statement to the world – that’s why we came up with the idea of Yes Okay. We should be walking the earth, not stepping on it and Yes Okay is a bold and optimistic statement just like the footprint we want to leave behind.
Studio photos by Jorge Vidal and Lifestyle photos by Anne Roig.