A unique hotel’s brand positioning, stepping away from touristy clichés
Casa Bonay is a unique hotel created by people from Barcelona. It occupies a historic 19th-century building located in the Example. The personality of the hotel experience is shaped by the synergy of the city’s creative talents, featuring the collaboration of interesting chefs, young designers, renowned furniture brands, an independent publisher etc.
Casa Bonay suggests a vision of Barcelona remote from the city’s touristy clichés. In creating its identity, we came to the conclusion that Casa Bonay should reflect not just a brand but also an attitude, combining the free spirit of its environment with the harmonious fusion of elements not born to coexist. The collage is a language that expresses this attitude perfectly. The entire brand is built with a collection of images that communicate the city with irony, giving Casa Bonay a sense of humour with its own visual language and a unique character. As part of the project, we also designed a book documenting the process of creating the hotel. The cover of the book uses some of the fabrics that Batabasta designed for the hotel.