Identity for luxury port
Marina Vela is a brand new luxury port aiming to become one of the most exclusive port destinations in the Mediterranean. It will be developed adjacent to the port of Barceloneta close to the W hotel in Barcelona, and will encompass some of the finest coastal facilities in the area.
The brand needed to convey a fun, sporty feel while remaining very sophisticated and high-end.
The symbol is a combination of the letters ‘M’ and ‘V’ emulating the shape of waves and sails. The typical marina color palette and graphic element of blue and white stripes has been accented with a bright yellow to create a contemporary visual language that is carried throughout all printed, digital and interior applications.