Overmoon

The future of family memories

Industry

Services

Overmoon is a start-up offering a growing collection of family-oriented vacation rentals, owned and run by them. This means every Overmoon getaway has all the comforts of home, with the joy (and reliability) of your favorite hotel.

Understanding the pain point of family vacations with kids, and anyone you could call family, Mucho created the name, messaging and visual identity for Overmoon, based around the joy of a vacation made easy.

The name Overmoon, created with A Hundred Monkeys, is inspired by the informal British phase ‘over the moon’. The symbol is a crescent moon flipped over to become a smile, hinting at the joys of a stay with Overmoon.

The future of family memories

Core to Overmoon is developing trust with guests, and communicating the magic of a vacation where everything is catered to you. Mucho developed a messaging system and tone of voice that’s personable, trustworthy, and family oriented. The headlines have a bit of cheekiness, and have a slight twist that brings a smile to make every interaction with the brand enjoyable.

Key to bringing to life the vacation rental startup is eliciting an emotional vision of what an Overmoon experience can be like for guests. We achieved this through a beautiful, ‘DIY’ photography style, where photos emulate the ones families already take of each other, and capture the special, everyday moments families actually experience together. A homemade photography style steered away from the industry standard, stereotypical stock photography of families on vacation.

A delightful experience

Overmoon obsesses over details to make the entire experience seamless and delightful. Mucho carried this notion through to how the brand shows up, coming up with unexpected details that make the experience easier and joyous.

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