Salobre Hotel Resort & Serenity

A decision to keep growing

Salobre Hotel Resort & Serenity is an exclusive 5 star resort in Gran Canaria. After more than 10 years belonging to the Marriott International’s Sheraton Hotel chain, it has taken a step forward to separate from the group and create a new hotel concept.

Salobre is the essence of the place itself. A unique and exclusive environment. A retreat hidden among hills to attain serenity. A space to design the day according to your own rhythm. Salobre is nature, views, warm breezes and local products.

Salobre & more

The new approach on naming allows the creation of permutations according to sector. This resource gives a more evocative and emotional touch to the whole brand, allowing a flexible structure and enhancing the full range of offers that Salobre has.

Inner serenity

We’ve worked together to build the new core value for Salobre hotel: Serenity. The ability to be relaxed and carefree. To disconnect from the problems of everyday life and connect with oneself. To know how to enjoy life.

The logo, composed of two “S” forms, represents the path that one follows to reach that point. Both, physically and spiritually. The inner “S”, hidden at first glance, is like one’s inner self. It’s so close that only the thing required to discover it is the will to see it.

Another point of view

The stay in Salobre is a continuous conversation with oneself. It allows us to see things from a different perspective and changes our viewpoint on concepts that we tend to take for granted. With such particular and personal sensations, we have redefined the value of these words in a new dictionary that is unique to the hotel. 

The brand’s tone of voice is converted into a vocabulary particular to the area, creating a new language that the Salobre team expresses in the way they dress, act and speak.

Likewise, this language can be seen in the art direction of the photographs. Where moments and sensations are captured with framing that invites you to dream, touch and feel. Images that evoke serenity, enjoyment, nature and naturalness.

Photography by Silvia Gil-Roldán.

More thoughtful, more authentic

The uniqueness of the surroundings and local products are manifested in each of the applications that we find in Salobre. The textures of the materials give us a range of colors and a world of sensations that we discover down to the last detail.