Trove

Trove powers resale-as-a-channel for the world’s most beloved brands. Their technology, operations, and analytics extends the life of millions of products, enabling retailers such as Lululemon, Patagonia and Levi’s to build scalable and profitable branded recommerce channels that customers love.

Mucho worked with the Trove team to design a new expression of their brand, one that spoke to their deep knowledge and embedded partnerships. The brand identity system centers around a new logotype, which combines the form of an ‘E’ with an ampersand. This speaks both to their close operational collaboration with partners, but also to their core purpose; enabling products to be used over and over again.

The next era of conscious commerce is here. Powered by Trove.

Copywriting: David Begler