The logo depicts 2 hands nurturing a cocoa pod. The illustration style is hand crafted/painted by UK illustrator Nigel Peake. We wanted to create an identity that truly represented the brand mission of Mars (one of the world’s largest corporations), to help give back to their suppliers and to help families in Côte d’Ivoire thrive through training and education.
Mars Sustainable Cocoa Initiative
We created the identity, printed collateral and event graphics for the Mars Sustainable Cocoa Initiative.
In partnership with an initial global group of 75,000 cocoa farming families and cocoa suppliers, Mars is testing ways to increase productivity, income, resilience, and overall sustainability through crop and income diversification, gender programs, village and savings and loan models and farm development plans.