Pacha, a dynamic company with a diverse brand portfolio, spanning nightclubs to hotels and beachclubs, faced a significant challenge. Mucho was tasked with enhancing its appeal to younger audiences while also facilitating broader brand expansion. This effort was further complicated by the complex structure of Pacha’s ecosystem.
Each outlet within the brand had its distinct character that needed to be preserved. The challenge lay in crafting a narrative that could resonate with a younger demographic, support growth aspirations, and maintain a cohesive brand identity across a diverse range of outlets.