Working from this insight, we designed a symbol that puts Prove’s core technology at the heart of the brand. We took the inspiration from the universal layout of the phone keypad, which consists of ten digits, and reconfigured it to create a ‘P’. We also created a new tagline ‘Safety in numbers’.
The result is a new brand that establishes Prove as a modern standard, working toward their mission to make phone-centric identity authentication the global standard of digital trust.
