As their business evolved, so did their communication and identity needs. We facilitated strategic and creative workshops to redefine the brand’s values and philosophy. To unify their diverse professional teams, we collaborated with Noma Bar to graphically illustrate these values, fostering a more visual and integrated workplace ethos.
Cobega
Cobega, once a traditional Coca-Cola bottler, has transformed into Spain’s leading investment group in the food and beverage industry since 2013, with significant international influence.
Industry
Corporate Services
Cobega’s new identity features a vibrant, expanding letter ‘C’, balancing dynamism and discipline. The ‘C’ consists of progressively arranged blades, symbolizing the company’s growth. Attention to detail and material selection in stationery design provided the sought-after elegance and seriousness. In a values video, the blade became a structural device, utilizing secondary colors and positive-negative space.
