Curious to the core
Anagram is a full-service media agency based in the US that blends human insights with data-driven marketing to enhance brand growth. As a member of ISPD, a global network of companies inspired by cognitive science and powered by a unified system, Anagram operates at the forefront of marketing innovation.
In today’s complex and competitive market, where various agencies provide similar services and new technologies are constantly emerging and disrupting the industry, standing out can be challenging. To remain relevant and ahead of the curve, a brand must be agile, adaptive, and have a clear, distinct, and meaningful positioning that permeates its internal culture, shapes a unique narrative, and inspires a strong identity. Our goal was to redefine what Anagram represents.
An uncommonly human brand
Anagram had numerous assets to build upon, but we needed to determine what made it unique. We returned to its essence and found that it was its people. We understood from the start that its culture was equally as crucial as its business results. By prioritizing a people-centered culture, Anagram would differentiate itself from other media agencies, attract and retain talent, and drive growth.
Anagram strives for a world where strong human connections are at the heart of every brand, as true growth can only be achieved with humans at the core. If people don’t grow, brands won’t excel. This conviction is reflected in the brand’s story and identity, and its mission is to enable uncommonly human connections with brands by truly understanding people and working alongside our clients and partners, ultimately enabling growth for all. Ultimately, Anagram aims to transform the way humans and brands connect.
The tagline: Curious to the core
An inspiring statement that embodies the Anagram spirit: Curiosity drives constant learning, deeper exploration, and a clearer understanding of what lies ahead. It is both a talent and a passion that runs through the veins of every person at Anagram, shaping their way of working and inspiring a sense of belonging to a community of like-minded individuals.
A curious visual language
We created an uncommonly human brand to help Anagram and its clients achieve significant growth. Curiosity always leads to new questions. Being curious to the core means aiming in the right direction, but recognizing that the pursuit of perfection is never-ending. Conceptually, Anagram’s symbol is based on the idea of a loop, of cause and effect, of past and future, but most importantly, on the process of growth from one state to another.
To highlight the values of curiosity, growth, ambition, and continuous learning, Anagram’s visual language plays with the concept of the loop and the idea that with every ending, something new begins. It is based on the proportions of the symbol and its division, which allow for playing with shapes, color, typography, textures, and photography with a human and charismatic touch, among many other elements.
The color palette used in the development of the brand consists of three main colors. Petrol green is Anagram’s most distinctive color, inspiring curiosity and determination. The secondary color palette is intended to complement the main colors and is used for typographical details and structural elements. It consists of three bold colors, which represent change and convey straightforward transparency.