Deem
Easier to travel anywhere
Deem is an industry-leader in online booking and management for corporate travel. A wholly-owned subsidiary of Enterprise Holdings (the global rental car leader and innovator in travel mobility and technology solutions), Deem sought to leverage its years of experience and data into a new product platform, and to position the company based on the thoughtful insights we uncovered during our brand strategy phase. The nearly two-year program spanned research to strategy, brand identity to user-interface design, and marketing to the production of the online launch event.
The corporate travel management industry is a competitive arms-race. To cut through the noise, we both listened to business travelers and their emotional considerations when traveling, and to travel managers whose main concern is compliance with company travel policies amongst employees.
By developing a voice that genuinely demonstrates traveler empathy, we created a verbal and visual identity that reflected Deem’s human-centered view of the world, and the value of happier employees being better for business.