Escolà is a wine distribution company. For more than three generations, they had been using a scripted “E” as their logo. With this project, they wanted to update their brand to make the people of Barcelona more aware of their brand and their presence in the city.
The aim was to create a new, powerful brand that would preserve the essence and tradition of winemaking but still a show a change in the company’s attitude. We created this wooden letter that “protected a wine bottle,” explaining the essence of their activity.