ISPD

Creating breakthrough connections

Industry

Services

ISPD is a cognitive marketing company building meaningful connections between people and brands since 2009. It uses cognitive science to develop effective strategies and offer clients a unique blend of expertise across multiple disciplines.

Through its unique network of agencies – specializing in digital marketing, advertising, media, shopper marketing, gaming, and communications – ISPD helps transform, build, and grow brands in XYZ markets.

The rise of technology has drastically altered the way people live, interact, and consume. In this unprecedented era, the brands that listen to people’s hearts and minds are experiencing the highest growth.

That’s why ISPD has chosen to focus on cognitive science, to better understand the deep motivations that drive consumer behavior. By prioritizing people and combining multidisciplinary human talent with technology, ISPD creates end-to-end solutions that provide value for their clients.

A people-centric approach is key to success

ISPD is a technological company serving creativity, a company that aims to help brands by understanding people. They know the data, but at the same time, they use it to provide creative solutions.

That’s why ISPD’s identity is based on both the square bracket and the parenthesis. The square bracket is usually used in science, while the parenthesis is used in written language to clarify a concept without breaking the dynamics of text. These two numerical and literary resources give us the perfect opportunity to express both the services and aspirations of the group through the brand’s design.

The result: a strong brand standing for growth backed up by a bold visual language and art direction that highlight its values in bright blue and RGB-based secondary colors. 

With these tools, ISPD aims to change the marketing scenery, giving consumers a voice, and pushing the brands they love into a constant state of adaptation.

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