Meight
Driving Together
Meight is an end-to-end technology solution that understands vehicle running conditions and predicts driving parameters, with the purpose of bringing efficiency to road transportation. We developed a bold, digital and playful brand that has in its core the idea of ‘learning about moving’. As we learn, we need someone alongside us that guides us through the process. This is our mate, our Meight.
We captured the essence of motion: it can be described in eight dimensions — an inherent complexity that we solve to power mobility. We highlighted the obsession with understanding motion through data, but also the role in fostering collaboration. Drivers, businesses and citizens are our partners and teammates because we cannot change mobility alone.