When investment becomes an active tool for change
Investment in action
Robust is an ESG (Environmental, Social, and Corporate Governance) fund that believes in the profitability of ethics and they show it with every decision they make.
Living in society and sharing a planet means sharing many global challenges, of which we can be an active or passive part.
Robust understands each investment as an active tool to impact every company’s environmental, sustainability and governance practices, such as the ratio of women on Boards, the level of CO2 emissions, having a balanced Gender Pay Gap, or that CEO’s salaries are linked to ESG goals.
Robust does not invest in oil, arms or alcohol, but what makes this fund special is its combative and activist attitude. Robust participates actively in General Meetings with questions and votes. Robust disinvest on companies that don’t follow their promises or just don’t commit enough to ESG.
A strong visual tone within the financial realm
Robust called Mucho to evolve its branding for the first time since its foundation in 2012 by boosting its commitment to bravery and ESG investment with a clearer, bolder and more contemporary brand narrative and visual identity.
The visual tone of the brand plays with the balance between being activist, with strong clear messaging and bright colors, and staying in tune with the financial realm, though clear and direct graphs, making information as accessible as possible. The form of the logotype evokes the concept behind the brand name Robust: impact, strength, firmness and solid values. At the same time, the diagonal embedded in it talks about movement, action and growth. Its visual language is composed of images where light has an important role, that adds character and stresses the will to invest for the future, with images that go around nature and activism.
Companies more and more feel this pressure from investors, which shows the power people have in the companies that rule the world and impact its progress.