SalesWings

Brand Values

Building upon the brand strategy, Mucho developed the brand identity based on five values to act as guardrails and reference points for everything that we would develop within this new brand identity.

Friendliness is the standard that determines interactions with one another, the design of solutions and the experience they create for their clients.

SalesWings identifies the human in the data, and the humans that make up their account. It combines the ability to listen, with the tools required to see, which brings out nothing less than a deep understanding of who their customers truly are — to finally meet them.

The idea – Logotype

The symbol combines the classic profile avatar representation with a puzzle piece. This simple, yet powerful concept led to a visual language which has an eye-catching color palette and a dynamic motion-led approach. The values were further developed into a motion system to assure any interaction with the brand was represented thoroughly.

It was love at first lead

If we think of an academic definition, we can say that a lead is any individual or organization within your marketing reach who has interacted with your brand or has the potential to become a future customer.

In SalesWings they redefine the concept of lead: building technology with passion, and achieving goals for their customers by never losing sight of the higher purpose. And by doing so, the company keeps only the essential elements to reveal the best way and the right moment for clients to truly meet and understand their customer.

Typographic system

The typography acts as an extension of the brand itself, reminding the inherent connection with the “puzzle” concept. Because the connection with each client is what every business relationship should be: a partnership for good.

Motion behaviour

For the motion behaviour, Mucho designed a simple and comprehensive system based on its values. All of them have a form of expression within the different brand touchpoints, from playful and friendly movements for the icon itself, to a more dynamic approach for the typography and the website navigation. The result is a consistent system through all of SalesWings points of interaction.