SHIFTA is a 100% online school by Elisava that adapts itself to the students, providing them with all the tools to feed their knowledge endlessly. “Think. Make. Change.”. This simple. Thinking in the first place, then doing to achieve changing the world. The synthesis of what our studies will be: strategic thinking, ideas production and results. If we don’t think or do, we can’t change anything.

Our approach started with the naming “SHIFTA” which implies movement, alteration and constant adaptation. The identity is a good metaphor of this, as it is formed with different strokes expanding and shrinking constantly. This is also depicted in the tagline “Think. Make. Change”.

The graphic language plays with the idea of rotation and closure with a final twist in the end, implying a change of direction with an unexpected result, whilst retaining a strong bond with visual codes of the digital era.

Motion Graphics by David Galar