A symbol of change
New Visa brand identity designed by Mucho, in partnership with Visa.
With 3.6 billion cards or credentials in the world, Visa is recognizable to nearly everyone and has long stood for trust, security, acceptance and inclusion. These core values, in addition to the goal of enabling access for everyone to participate in the global economy, are being expressed through a modernized, dynamic visual brand identity, built by Mucho, in partnership with Visa. Mucho has created an evolved visual brand identity launching later this year, featuring refreshed colors for digital impact, a custom font created for optimal digital experiences and an updated brand symbol designed to express the purpose behind the organization.