Visa
A symbol of change
With 3.7 billion credentials in the world — both in digital form and physical such as cards — the Visa brand is recognizable to nearly everyone and has long stood for trust, security, acceptance and inclusion. Over the course of its 60+ year history, the company has maintained leadership by anticipating the future of commerce. Yet to most people, Visa has been synonymous with credit and debit cards, making it important to ensure it is seen as more than a credit card company and understood as a trusted network that empowers people and businesses to participate in the global economy.
Mucho, in collaboration with Visa, was tasked with creating a new brand identity system to change this paradigm — to re-position Visa as the network that enables the movement of a transaction from point A to point B, whether it’s person-to-person between friends, cross-border remittance payments for family members living abroad, or real-time payments for hourly workers in the gig economy.