Nowadays, thousands of people are changing their habits around the consumption of milk. They are in pursuit of healthier alternatives, overall personal well-being and having a positive impact for animals and our planet.
We are entering a new era: the era of the food industry revolution where the high consumption of quality products is growing exponentially. Indeed, plant-based drink is part of those exceptional products benefiting from this new approach.Yet, as consumption grows, large companies enter the competition within the sector, where smaller producers were previously the norm.
Yosoy is a pioneer in plant-based drink, launching its first beverage in 1991. Since then, they have worked to offer the highest quality vegetable drink in the Spanish market. Given its background, Yosoy came to Mucho aiming to redesign and update their visual universe to remain market leaders being able to produce 150 million liters per year.