We created a dynamic campaign identity that split the word Community into two words ‘Comm’ and ‘Unity’. This was developed as the theme for Design Week as well as a vehicle to help us brief participating designers. The brief was simple; To create a poster or object that ‘Communicated Unity’.
An animation was produced by Barcelona based agency Gimmewings which was used throughout social media and at the opening night for on screen introductions. A key frame of this animation was extracted to be used on all static communications such as wayfinding, brochure covers, exhibitor badges and tote bags.