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Francina Models

Francina Models, a prominent Spanish fashion agency, approached Mucho for a rebranding to reflect their evolving identity under the leadership of Mireia Verdú. The agency, with a history of over 30 years and a diversified portfolio, sought a brand image that mirrored their strength and legacy in the fashion industry.


In response, Mucho transformed Francina Models’ classic “F” logo into a versatile and modern symbol, with a manually adapted crossbar, illustrating the agency’s different departments. 

The clean, contemporary design with negative spaces was extended across all online platforms - their primary communication channels. 

This strategic rebranding effectively exhibits the unique characteristics of each department while maintaining a cohesive identity for Francina Models.

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