Work Education
0b tshirts Ared

Fundació Ared

We envision a world that is socially inclusive, where everyone has access to equal opportunities. Fundació Ared champions this vision by advocating for the social and professional reintegration of individuals who are marginalized, with a particular focus on previously incarcerated women.

The foundation’s impactful work has inspired numerous initiatives and products that, initially, were not directly associated with the main brand. Recognizing the significance of these efforts, a unified identity was developed to anchor the various components of the Ared ecosystem. This consolidation not only reflects the cohesion of the brand but also reinforces its core mission.

Artistic contributions, such as the illustration by Arianne Faber and the motion design by Gimmewings, have played a vital role in enhancing the visual appeal of the brand and in visually articulating the transformative work of the foundation.