Hired by the Spanish Ministry of Education, our task was to design a distinctive visual identity for the IV Centenary of the Death of Miguel de Cervantes. The brief necessitated a shift away from the famous associations with Don Quixote, instead emphasizing Cervantes himself. The design needed to resonate with a broad audience, offer high reproducibility, and adaptability for various institutions and corporate applications.
Our design solution hinged on utilizing one of Cervantes’ most iconic features - his throat ruff. We amalgamated this element with the ‘C’, representing both ‘Cervantes’ and ‘Centenario’ (anniversary in Spanish). Further, we created a corporate campaign video that brought to life Cervantes’ intimate beliefs through a surreal journey through the throat ruff, culminating in the formation of the ‘C’ symbol.
