The strategic approach revolved around the geometric representation of these delicious takeaway meals. It aimed at capturing the playful essence of the brand while maintaining a premium look and feel. A crucial part of the strategy was to design a brand language that would allow for varied patterns and compositions across different applications.
La Porteña is an Argentinian empanada bakery located in Brussels, crafting high-quality empanadas using traditional recipes. The aim is to recreate the authentic Buenos Aires culinary experience, a sentiment captured in the brand motto, “Flavors from elsewhere in the heart of the Argentinian empanada”. The project entailed creating a visual identity for La Porteña that encapsulated this unique blend of tradition and quality.