The City Council of Barcelona asked us to create its last city identity campaign “Barcelona With You”. The goal of this project was to reposition the city of Barcelona right after the easing of Covid restrictions.
The campaign had a double purpose: to build the international image of Barcelona and to strengthen the bond of the city with its people.
With all this in mind, the message “Barcelona With You” was thought to convey a few key values, such as the connection with the city, in order to propel and inspire citizens to make them feel a part of the city. A city where things happen because people get together to make them happen.
For all this, we created an identity that expresses the ability to relate with each other’s and to build a tied community. Moreover, this system incorporates a huge versatility that offers an endless scope of possibilities.
This arsenal of features allows the City Council’s communication team to develop a set of applications to respond to several communications’ needs in different formats, both printing and digital.
Barcelona With You. Barcelona as heterogeneous and multicultural environment. Barcelona, more than a city.
