The Waiting Room

The Waiting Room is a documentary created by Emmy award-winner Pete Nicks, which takes a look at a day in the life of a US public hospital. The Washington Post writes, “Of all the memorable films on offer at Silverdocs, the most haunting by far is The Waiting Room … Taking a ‘day in the life’ approach, Nicks trained his camera on the nurses, doctors and extraordinary staff members of the ER, where a steady stream of patients —most of them uninsured—come to receive care for everything from a strep throat to a gunshot wound.”

We created the theatrical poster, promotional materials and screen graphics. The concept features the clock from the waiting room as the main graphic element and the idea of people doodling and drawing during what seems like an endless wait. The campaign features the handwriting of noted UK illustrator Marion Deuchars.