Trizz is an innovative production studio based in Barcelona. Rooted in traditional filmmaking and special video effects, Trizz is the kind of boutique that embraces each project with eye-opening features and unlimited new techniques.

After partnering with Mucho on a few productions, they decided to take the next big step of refreshing their entire visual language. The challenge? Gathering unique feelings into one brand.

The concept for the logo came from the idea that all journeys come together at a common point. This inspired us to use continuous lines that are visible from beginning to end, which resulted in a layered logo that gives the feeling of being constantly in motion.

Alongside the new logo, we came up with an idea to express the visual language of the brand. We centered our ideas around a “dictionary of emotions”, composed of made-up and expressive words that describe feelings, inspired on the work of John Koenig in the Dictionary of Obscure Sorrows, where Koenig introduces new words for very detailed and specific feelings. This resulted in a whole conceptual universe, one that is rich in exploration, experimentation and deep meaning, and always connected to the kind of emotions they wanted to convey as a brand.