World Design Weeks

World Design Weeks is a network of more than 40 design weeks and festivals around the globe. Their mission is to elevate the global conversation, understanding, education and connection of people with design. Mucho was tasked with designing a visual identity to represent the organisation. 

The identity is inspired by the tilt of the Earth’s axis of 23.5 degrees: a fundamental aspect of our planet that affects all of us, whoever and wherever we may be. It reminds us we are all the same. And it reminds us that the simplest detail can change the world.